There seems to be a new phenomena on the horizon. The artificially generated demographic. The Daily Mail has recently launched The MidBritain Project. It seems that those old stereotypes of the curtain twitching xenophobic Tory voting Middle Englanders were out dated. Instead the Daily Mail has changed the demographic of it's readership into MidBritain. See: http://www.modernmidbritain.com/knowledge-vault
A cursory glance revelas the following - Its seem that MidBritainers are environmentally aware but likely to consume more than the rest of the populace. They are concerned about their health but drink more wine than any other section of British society (and ingrained into the research results there is no referrence to beer consumption - maybe beer is for the proles whereas getting smashed on wine is socially acceptable).
It is a curious piece of research in that it appears that the label and demographic were invented first and then the reseachers went looking for a focus group who fit the bill (read the Methodology section). Maybe I'm missreading it. despite the positive spin placed on things I suspect that whereever MidBritain is, I for one would not feel welcome there.
Do you feel homesick for places you've never been? Do atlases exert a mysterious pull over you? Does a strange gravity pull you eastward to the great Pacific, or do you're eyes rest of chilly Scandanavia climes? I do and I think my wanderlust is getting in the way of me writing about my everday life.
I started this blog in 2003 to document a journey to Thailand that I was making an I guess I just stuck with it. I need to keep moving though. That's the only time I seem to be able to write to the best of my abilities. I want to summon up the honesty that the best bloggers seem to have, or that ability to chronicle the minutae of life. If I don't learn how to do this then my blog will become nothing more than dry lists of places and people. I think I need to take a short holiday from the realms of blogging to relearn how to write. Sorry for the inconvenience this might cause if you are a regular reader but I think it will benefit us both in the longer term.
Yesterday evening saw me displaced to Warrington to visit a friend and eat some curry. I ate a lot of curry in fact, a big soild carbohyrade ridden meat feast of a curry. It made me hallucinate.
Well I didn't actually hallucinate but I had a mysterious dream in which Zach Braff (of Scrubs fame) decided to have surgery to alter his ethnicity - He became a black man in order to broaden his appeal and so that he would no longer be typecast as the nerdy white guy. I'm not quite sure how the surgery altered his ethnicity but it was apparently successful and he went on to a variety of new roles that he could only hitherto imagine playing.
I'm not sure if the above dream means anything but if in real life Zach does undergo such surgery then I can obviously eke out a new career as a psychic gossip columnist.